The 8 Billion Watt Lightbulb
A video anthem for an organization devoted to research and evidence-based strategies that support gender equality in the developing world.
AIDS Knowledge Project
National Emmy Award winning campaign for best PSA, designed to generate awareness and political will to address the crisis. This campaign, alongside the efforts of One and other organizations resulted in the U.S. government committing $15 Billion to fight AIDs in the developing world.
Empower Health
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
Healthcare Made Stronger - Caregiver
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
Healthcare Made Stronger - Second Act
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
Healthcare Made Stronger - SOCIAL
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
We’re for Women
With the challenge to bring in new patients, the “We’re for Women” digital campaign demonstrates an unwavering commitment to women’s health needs and resulted in a 90% uptick in site traffic with an outstanding 10.1% conversion rate.
There’s Only One You
The #1 rated university-based system in the US, with a Nobel prize in genomics, UHealth needed to create a patient focused brand as it expanded its capacity with new clinics and telemedicine. “There’s Only One You” is brand idea that speaks to a personalized patient experience as it sets the table for a personalized digital patient acquisition campaign.
Distracted Driving
Part of the “Thoughtful Lives” video series highlighting the company’s commitment to coverage that actually covers.
All Thumbs
CBT Nuggets provides online learning to help IT professionals stay up to date on knowledge and certifications. These videos were part of a series to promote them on social media.
Little Nuggets
CBT Nuggets provides online learning to help IT professionals stay up to date on knowledge and certifications. These videos were part of a series to promote them on social media.
Tech Refresh Services
A few from a series created for engineers in the tech, aerospace and automotive industries who are Keysight’s core customers. The series generated over 7 million views worldwide and tripled the number of followers in social media.
Infographic posters
Ongoing series of infographics, crafted to speak the language of electronic engineers on current topics.
Sound as Touch
Microsoft’s lead sound designer creates with his ear and an extraordinary tactile feel for the vibrations of sound. Created for his TED talk and social media, this is a case study in user empathy.
Surface Headphones
Created in collaboration with Microsoft Studios, this design team profile highlights the human centered design thinking that goes into the making of a ground breaking tech product.
Copy as Design
The critical role of language in interface design is elevated to its rightful place in this poster campaign created for software developers and designers.