Empower Health
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
Healthcare Made Stronger - Caregiver
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
Healthcare Made Stronger - Second Act
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
Healthcare Made Stronger - SOCIAL
In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.
We’re for Women
With the challenge to bring in new patients, the “We’re for Women” digital campaign demonstrates an unwavering commitment to women’s health needs and resulted in a 90% uptick in site traffic with an outstanding 10.1% conversion rate.
There’s Only One You
The #1 rated university-based system in the US, with a Nobel prize in genomics, UHealth needed to create a patient focused brand as it expanded its capacity with new clinics and telemedicine. “There’s Only One You” is brand idea that speaks to a personalized patient experience as it sets the table for a personalized digital patient acquisition campaign.