Eric Gutierrez

As a creative director and writer for over three decades I've had the privilege of leading work for global giants like Microsoft, The North Face and McDonald’s as well as some of the most important issues of our time in human rights, environment and global health, having created the first AIDS awareness spot to appear in the Super Bowl. I’ve stored up a wealth of knowledge about building value for brands, online and in the real world. Awards have included the National Emmy, Webby, Cannes Lions, One Show and Effies, which is just to say that exceptional creative, inspired by data and human insight has real impact.
In an earlier life, in the late 1980s I played the supporting role of Bart, a member of a corrupt religious cult, on the soap opera Guiding Light (which may help explain my eventual transition to advertising.)
If you're looking for a mature creative collaborator who’s been through it all, with a track record of success for brands and nonprofits propelling positive change in the world,  let’s talk.




Services

creative direction  •  consumer & business copywriting • creative management consulting
video creation  •  digital marketing transformation  •  brand & creative strategies
issues and causes • purpose driven branding  •  new product activations
social media content & strategy  •  executive ghost writing

•  creative direction
• consumer & business copywriting
•  creative management consulting
•  video creation
•  digital marketing transformation
•  brand & creative strategies
•   issues and causes
•  purpose driven branding
•  new product activations
•  social media content & strategy
•  executive ghost writing