Think it Through
Part of the “Thoughtful Lives” video series highlighting the company’s commitment to coverage that actually covers.
Superbowl XL
Created at the Seattle agency where I worked at the time, this was the first HIV/AIDS awareness spot to appear in a Superbowl. (Seahawks fans are still questioning the refereeing that let the Steelers beat the Hawks 21 to 10.)
Remember Segregation
With strategic guidance from the NAACP, this “segregated” campaign was designed to teach young people about civil rights history and evoke the sting of “separate but equal.” The site won the Webby Award for activism and the campaign took a silver Lion at Cannes.
Unsnobby Coffee
The launch of espresso-based products at the golden arches. Gold Effie and Grand Effie finalist.
Gene Juarez
A custom Facebook app and event strategy leveraging the networks of salon customers.
Reallycrazysuperfast
Campaign to promote internet speed so fast it needed a new word to describe it.
Adventure Meet Luxury
Famous chef profiles and recipe videos created for a landing experience highlighting Holland America’s Culinary Council, developing the restaurant concepts and extraordinary food offerings onboard.
Culinary Council
Famous chef profiles and recipe videos created for a landing experience highlighting Holland America’s Culinary Council, developing the restaurant concepts and extraordinary food offerings onboard.
Business is All of Us
While the covid pandemic put much of the economy on hold, this idea convinced the client to stay in touch with its customers.
Thoughtful lives
This client needed a broad value proposition and creative platform designed to resonate with customers, insurance agents and internal audiences. This long-term brand campaign resulted in a 30% increase in their NPS score.
Thoughtful Campaign
This client needed a broad value proposition and creative platform designed to resonate with customers, insurance agents and internal audiences. This long-term brand campaign resulted in a 30% increase in their NPS score.
The Gill Foundation
The road to LGBTQ+ equality includes the basic right to not be fired just because you happen to be gay. This groundbreaking campaign followed the lives of real LGBTQ+ Americans who made the bold decision to come out at work.
Energy Star
A division of the EPA, Americans know Energy Star as the “seal of approval,” for energy smart consumer products. This spot took the #2 slot on ABC TV’s America’s Funniest videos.