Remember Segregation

Issues & Advocacy
Written By Andrew Smock

With strategic guidance from the NAACP, this “segregated” campaign was designed to teach young people about civil rights history and evoke the sting of “separate but equal.” The site went live on Martin Luther King Jr. Day and won the Webby Award for activism (David Bowie was one of the judges) and the campaign took a silver Lion at Cannes. This is a short video case study.

Andrew Smock https://smockcreative.com/
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