Empower Health

In healthcare advertising differentiating from the “we care” to the “we care for you” to the “we care for the whole you,” “Healthcare Made Stronger” zags to emphasize benefits of unfettered access and a focus on staying healthy for the things you love to do and the people you love. This brand defining campaign with a mandate of inclusion and community representation, drove a 27% increase in site sessions and 78% video completion rate.